Birch & Co.

Identity Design / 2024

Birch & Co. is a newly started carpenter business, owned by Chris Birch - a phenomenally detailed and design oriented carpenter.
For him it’s all about the good handcraft, and he wanted me to design him a logo that represented just that. Also, he feels very inspired by the old roman architecture, so if possible, he wanted to incorporate references from that. At first I though to myself what a carpender buisness in Østerbro has to do with roman architecture? But then I found myself down a spiral on google, searching for what roman handcraft is all about, which let me to find inspiration in these greek pillars with a spiral on top - solid, maskuline, yet organic, soft and feminine. The perfect combination. I then created a logo that did just that, by taking inspiration from the detailed pillars and the organic rings in the wooden slope, to combine the organic & with the solid and strong marble fundament of the old roman architecture, symbolising the good handcraft, in the straight font of Birch and Co. Simple, timeless, maskuline and feminine, organic, yet solid. With the colors of marble white and soft black, for the contrast that creates the whole.

Client / Birch & Co.
Visual Direction / Signe Jørgensen