THE DAILY UNSKIPABBLE STEP

Visual Direction / 2023

Sun protection is the most crucial step in your daily skincare routine. It’s not a one-jar-fits-all solution; every skin type has its own unique needs. But one thing is clear - sun protection is the Daily Unskippable Step. That’s why Vichy and La Roche-Posay approached us to create an e-commerce campaign that educates consumers on the importance of proper sun protection - from choosing the right products to using them correctly.

Since this campaign covers multiple brands, we wanted to design a visual universe that would resonate with both identities. Our approach was fresh, light, and clean, with a scientific edge - all while allowing the sun to shine through, symbolizing the protective power of the products. We kept the aesthetic in line with the Nordic consumer’s preference for simplicity, purity, and functionality.

Client / Vichy & La Roche Posay
Concept / Lasse Markvart Munkstrup
Visual Direction / Signe Jørgensen
Photographer / Christian Gravesen