THE DAILY UNSKIPABBLE STEP

Visual Direction / 2023

Sun protection is the most important step of your daily routine. It’s not a one-jar-fits-all solution, and regardless of your specific need and your skin type, it’s safe to say, that sun protection is The Daily Unskipabble Step. That is why Vichy and La Roche-Posay asked us to create an E-com campaign that educates on proper sun protection – from finding the right products to correct usage. As this is a multi-brand campaign, we created a universe that could fit both brand identities - Fresh, light, scientific and clean, with sun coming trough - aspiring to the nordic consumers.

Client / Vichy & La Roche Posay
Concept / Lasse Markvart Munkstrup
Visual Direction / Signe Jørgensen
Photographer / Christian Gravesen