HOV

Identity design / 2023

Hov is a small and very young crochet business, that has not even yet been released. It all started by accident - a car crash and an injury that had the owner of hov glued to her couch for 3 months. That was boring as hell, so she started to crochet. By the time she was able to walk freely, she took her self and her bags out for some good time and her friends loved the bags, so did their friends, and thats how it all stared. Hov is a symbol of the domino effect of life - that one bad crash leads to a passion, randomly.

The visual Identity:
Hov is a very simple and lowkey brand and thats what the owner wants to be represented in the visual identity - something down to earth, she said. Thats why the colours are green and beige - Green that represents renewal, positivity. Beige that represents simplicity, being grounded. The logo is a customised font, organic yet solid. A modern serif, with a fluid expression as the representation of yearn, the essence of Hov. The imagestyle is quirky, approachable, open, analog, for an “living in the moment” attitude. By using an analog camera, the owner has the opportunity to always capture a shot of the bags and still make sure all imagery has the same look and feel.

Client / HOV
Visual Direction / Signe Jørgensen
Photo / Signe Jørgensen