THE SEARCH FOR SERUM

Visual Direction / 2023

Finding the right serum can be difficult - What ingredients does what? When should I use it? What is even my skin concerns and needs? Thats why L’Oréal asked us to create a local campaign to help the consumer navigate the jungle of skincare. They invited influencers, skinfluencers and dermatologist from all over the nordics, to take part in the campaign “The search for serum”. The setting was a Q&A between the women, asking the most frequent asked questions on google, which is why we used the visual language of a search bar. The setting is clinical, yet with a Parisian touch of panels in the background, to stay close to L’Oréal Paris DNA, yet to make sure it would be aspiring to a nordic consumer in terms of makeup, styling, light and retouch, as the global L’Oréal campaigns are often perceived as too much, too distant, too overly retouched. And yes, their has actually been no retouch made to their skin, so I guess serum really does work?

Client / L’Oréal Paris
Concept / Peter Conlan
Visual Direction / Signe Jørgensen
Photographer / Oliver Knauer