Face first

Event design / 2020

Maybelline is a sponsor of NYFW, and each year, they send their ambassadors to New York for the full fashion week experience. But then 2020 happened. The task shifted: How to host a NYFW event from home?

The tone was already clear – bold, colorful, eye-catching, and impactful. However, we were restricted from using any international material or reshooting existing content. So, the only solution was to create a unique graphical universe that embodied the essence of "Face First."

This campaign is about being bold, daring, and expressive. It’s about putting your face first and owning it. The visual language we crafted called for attention – reflecting Maybelline's fearless spirit, willingness to go further, and commitment to having fun with beauty.

Disclaimer: Due to the lockdown, the event was ultimately canceled.

Client / Maybelline
Creative Lead / Signe Jørgensen
Graphic Design / Signe Jørgensen