Face first

Event design / 2020

Maybelline is a sponser for NY fashionweek, and every year they send their ambassadors to New York for the full fashionweek experience. But then 202o happened. So the task was then to host a NY fashionweek event, from home. The tone is already set in stone - Bold, colorfull, eyecathing, impactful. Yet we were not allowed to use any material from international, neither reshoot anything. The only solution left was to create a graphical universe that expresses the vision behind Face First. It’s about being bold, daring, expressive. It’s about putting your face first. It’s a visual language that calls for attention. It connects with the Maybelline brand thats not afraid to go a bit further, be a bit bolder, be fun. Disclaimer: Due to lockdown, the event got canceled.

Client / Maybelline
Creative Lead / Signe Jørgensen
Graphic Design / Signe Jørgensen