The Trine Kjær collection

Visual Direction / 2020

Essie is a brand that obviously is very colorfull, but is also a brand that for a long time has been associated with fashion. So back in 2020 Essie found their perfect ambassador, Trine Kjær, with her huge following, colorfull style and fashion oriented profile. For this christmas campaign, we asked her to choose six colors from the Essie range, to mix and match into tree different looks. It’s all about having fun, by creating contrast in your look and unity in the differences. We wanted the visual direction to feel fun and festive - a fashionable christmas. And luckily we had Petra Kleis behind the camera, to make sure the campaign had her authentic touch.

Client / Essie
Creative Lead / Signe Jørgensen
Photo / Petra Kleis