SANTA RITA

Visual direction / 2019

120 reasons to meet - We wine and we social-dine. But we got tired of perfection. We don’t want anything to get in between a nice meet-up. We took a step down from the clean white tablecloth and started meeting up in unpretentious places, letting our guards down and just enjoying the moment and each other. Sometimes it’s Insta-worthy. Sometimes it’s simply instant togetherness. Santa Rita needed that expression that resonates better in the nordics - unpolished, no stock, lifestile, real. So with very limited resources we produced 25 scenarios in 1 day in 1 small Vesterbro apartment, with props found in the local charity store. Let me just say, it always helps with a little wine to lighten up the mood.

Client / Santa Rita Wine
Creative Lead / Signe Jørgensen
Photo / Julie Bjarnhoff