SANTA RITA

Visual direction / 2019

120 Reasons to Meet – We wine, we social-dine, but we got tired of perfection. We no longer want anything to get in the way of a good meetup. So we stepped away from the pristine white tablecloths and started meeting in unpretentious places, letting our guards down to truly enjoy the moment and each other.

Sometimes, it’s Insta-worthy. Sometimes, it’s just instant togetherness.

Santa Rita needed a visual expression that would resonate with the Nordics – unpolished, authentic, lifestyle-driven, and real. So, with very limited resources, we produced 25 unique scenarios in just one day inside a small Vesterbro apartment, using props found at the local charity store. Let’s just say... a little wine definitely helped lighten the mood.

Client / Santa Rita Wine
Creative Lead / Signe Jørgensen
Photo / Julie Bjarnhoff